M.Sc. Marketing


Lugano - Switzerland

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September,

24 Months

DescriptionDetailsRequirementsOur Services

Detailed Course Facts

Start dates and application deadlines

Starting in

  • ( International )
  • ( National )

Tuition fee

  • EUR3660 per semester ( International )
  • EUR1830 per semester ( National )

Tuition fees for the Master’s degrees amount to CHF 4,000 per semester. Applicants whose official residence was in Switzerland (including Liechtenstein and Campione d’Italia) at the time of the final high school exam (Maturità) pay a reduced semester fee of CHF 2,000.

Tuition fees are payable at the beginning of each term, by the deadline indicated on the invoice; fee payment is an essential condition for matriculating or renewing one’s enrolment.

Course Content

Course content

The programme stretches over two years (120 ECTS credits) and is structured to allow students to personalise their study curricula following their individual interests. In the first semester students attend general management classes in order to acquire a broad knowledge of management. The second and third semesters are dedicated to core courses and electives. Students are required to take core courses in key marketing topics and methodologies, and to complete the curriculum with electives. They can also acquire minors in four areas such as: Digital Marketing-Digital Communication, Content Design, Public Communication and Corporate Social Responsibility. During the last semester students work in teams on a field project and write up their master’s thesis.

Core Courses

  • Consumer Behaviour
  • The selection of specific elective courses allow students to obtain ‘minors’.
  • Integrated Marketing Communication
  • Business-to-Business
  • Service Marketing
  • Purchasing and Supply Chain Management

Detailed Course Facts

Start dates and application deadlines

Starting in

  • ( International )
  • ( National )

Tuition fee

  • EUR3660 per semester ( International )
  • EUR1830 per semester ( National )

Tuition fees for the Master’s degrees amount to CHF 4,000 per semester. Applicants whose official residence was in Switzerland (including Liechtenstein and Campione d’Italia) at the time of the final high school exam (Maturità) pay a reduced semester fee of CHF 2,000.

Tuition fees are payable at the beginning of each term, by the deadline indicated on the invoice; fee payment is an essential condition for matriculating or renewing one’s enrolment.

Course Content

The degree has two streams in the first semester. Students with a background in economics or management will follow a set of courses which are designed to further build on these areas. Students without any background in economics and management will follow a set of courses which provide the understanding and fundamental insight into the management disciplines. From the second semester the two streams will combine and continue to develop new insights into management processes.

The last semester is a unique combination of academic rigor through the writing of a thesis and a piece of applied or consulting work – the field project – which is done in groups for a real company.

Course content
  • Essentials of Corporate Finance
  • Organizational Behavior
  • Industrial Organisation
  • Strategic Marketing

For more information, please visit the programme website.

English Language Requirements

IELTS

5.5

TOEFL paper-based

513

TOEFL iBT® test

65

Requirements

Admission requirements

The formal requirement for admission to the Master in Marketing is a Bachelor’s degree in Social Sciences granted by a recognised university.

Candidates are expected to have acquired basic concepts of management, economics, marketing and statistics corresponding to introductory courses in these subjects in Bachelor programs in order to follow effectively the programme.

The places offered are limited, therefore the selection can be effected on the basis of the academic results.

Candidates with a Bachelor’s degree from a University of Applied sciences may be admitted with a study debt of 30-60 extra ECTS to be earned:

– with Bachelor’s courses at USI which can be attended during the Master studies (please note that bachelor’s course at USI are taught in Italian)

– with Bachelor’s courses at another recognised University prior to start the Master studies. The university and list of courses to attend has to be agreed with the Director of the Master.

For candidates who need to refresh their knowledge of the basic concepts in accounting, marketing and statistics; tutorials are offered before the beginning of the programme (accounting, marketing) or during the programme (statistics).

GLD Education’s membership services

Before Traveling:

  • Assessment Center: We will analyze your profile to make sure we can match you to the right opportunity.
  • Two Account Managers: You will be assigned two account managers, one from our study abroad experts team and the other one is from our Global Leaders Membership team in the hosting country. Both account managers will be responsible to manage your application and make sure everything is in place.
  • Access our exclusive discounts: During the application process, you will need to work on translating several documents, passing a language test (IELTS or TOEFL) or even preparing for the language of instruction by taking an intensive course. Through our membership you will receive exclusive discounts to all our services, thanks to our partners.

Once you get accepted

  • Journey Preparation Your international account manager will be there to help you understand more about the country’s culture, its educational system, its living expenses and conditions and make sure that everything will go smoothly with the visa processes.

Scholarship hunting

  • Our account manager will be helping you to get any funding opportunity, we offer support in different dimensions to make sure we can offer you a financial support through:
  • Guidance to obtain a scholarship from the university.
  • Access to crowd funding platforms.
  • Access to our fund networks, which include different corporate funds.

Finding accommodation and booking your flight

  • With our local and global partners, we will get you punch of discounts for your accommodation and services you will use, we know how to help you travel with the minimum cost.

Arriving at your new adventure destination

  • We know how hard it could be for the day of arriving but don’t worry as your Global Leaders Membership team member will be waiting for you at the airport.
  • Your GLMer will provide support to help you settle in perfectly in your new journey and get access to student networks.
  • Now, you have the chance to join our ambassador (GLM) program and get paid while living this life-changing experience.

About to finish your degree

  • In GLD Education we are working with a bunch of big companies and organizations across the world, once you finish your experience, we will help you find the next step in your development.

We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.

€7320

English

On Campus

Quality of Educational Program 5/5
Value for Money 5/5
Support to Student 5/5
GLD Education Ranking 5/5

Opportunity With

Università Della Svizzera Italiana Lugano

USI Università della Svizzera italiana (also known as University of Lugano) is a member of the Swiss university system and the only Italian-speaking university in Switzerland. It is a multi-lingual university with courses taught in Italian and English and it has a strong international orientation. USI comprises 4 Faculties: Architecture, Economics, Communication Sciences and Informatics.

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