Master Degree in Communications and Future Marketing


Barcelona - Spain

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January, April, October,

12 Months

DescriptionDetailsRequirementsOur Services

How do you launch a multi-channel communications and marketing campaign that changes the world and spreads around the continents of Europe, America, Asia…? The job of marketing and communications decision-makers becomes more complex and challenging – each day. New channels and platforms emerge continually. Master Degree in Communications and Future Marketing teaches you the most effective ways of planning and launching an integrated, multi-channel communications and marketing campaign today. By joining this master degree in communications in Barcelona, Spain you will learn about the best ways for leveraging email, mobile, social, paid media, analytics, and more to build the brand and business.

Master Degree in Communications and Future Marketing in Spain in Global Business School Barcelona is the degree about the future of digital marketing and the power of crowds, social media sites and the trust they command. You will learn about the ways customers decide between brands in a digital age. This Master degree in one of the most innovative business schools in Spain will teach you to navigate in a post-marketing world: in the last century, the source of most customer information about products or services came from marketing and communications team itself. Now, most of the information that a customer gets about a product or a service is coming from other sources. During the studies towards your Master Degree in Communications and Future Marketing you will start rethinking the ways in which the communication with the clients must be positioned and approached.

The Master Degree in Communications and Future Marketing from Global Business School in Barcelona consists of 60 ECTS. A Master student must complete three quarters of full-time studies. During each quarter a student is required to complete 20-25 academic credits.

  • Core Competencies of Global Managers: As the global competition intensifies, managers will be more and more jugged upon their ability to identify, cultivate and exploit distinctive competencies that may possible the growth of the firm. The participants of the Master in Communications and Future Marketing program have an opportunity to acquire hard and soft skills needed for successful development of their careers as global managers in Europe and around the world.
  • Core Courses in Communications and Future Marketing: Considering a global perspective of studies at Global Business School Barcelona, the Master Degree in Communications and Future Marketing incorporates a strong focus on international business and global communications and marketing campaigns. After the introduction to Global Marketing, students learn about innovative marketing communications, publicity, media planning and advertising creation. The methodological approach used is “learning-by-doing”, that is why the program features such modules as Strategic Marketing & Communications Simulation Game and Intra-Entrepreneurship where the students could apply the knowledge obtained during the program to the practical situations.
  • Marketing and Communication Challenges in the 21st Century: Nowadays customers in Europe and increasingly around the world are demanding better quality and reliability in the products they buy. Customers’ needs, wants and expectations are changing more rapidly. New products and services are coming to market faster than in the past, especially when they are related to technology. Innovation is a buzzword of the day. All this requires a new approach to marketing and communication strategies in order to communicate value. Master Degree in Communications and Future Marketing focuses on marketing and communication challenges in the 21st century which are an increasing need for experiences and innovative products.
  • Experiential Marketing: There are over 35,000 Google searches monthly asking “what is experiential marketing”. It’s hard to believe that such a fast-growing and popular marketing tool is still so widely misunderstood.  As a valuable component in the marketing mix, experiential marketing will continue to augment traditional campaigns and is therefore an important concept for all marketing professionals to understand.
  • Emerging Technologies and Innovation: For many companies, and especially for those trying to market new products or services, marketing of innovation and new technologies is a very complex process involving a multitude of activities. The specialized module within our Master Degree in Communications and Future Marketing  will teach you how to optimize and control the acceptance of innovative products/services on the market.
  • Career Development: Global Business School Barcelona emphasizes a focus on employability. Career development is an essential part of all our degree programs. Master Degree in Communications and Future Marketing features career-related communication workshops which will help students with their job search, career orientation, interview and CV preparation as well as improvement of their communication skills. People Management and Leadership module will enhance their capability of working in multicultural teams and will provide students with essential human resources management skills.
  • Research Project: Written research projects are an integral part of Master Degree in Communications and Future Marketing. The research project is a core element of the program of study. In particular it provides the students with the opportunity to conduct their own original research. Typically 15,000 to 20,000 words in length, the research project (dissertation) represents a significant body of work which can allow students to concentrate on specific area of interest.

To be qualified for admission to the Master in International Business Management Degree Program, you must:

  1. Have earned a Bachelor degree or equivalent, or higher
  2. Provide a proof of English language proficiency
  3. Complete all required forms for admission and submit all required documents

English Language requirements :

  • English as a native language
  • Personal interview – Speak with our Admissions Department and get your English proficiency approved
  • TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
  • IELTS – Minimum score: 6.0
  • Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C
  • English as the language of instruction during previous studies. The student must have studied at least one year in classes taught in English. Taking classes to study the English language is not sufficient

GLD Education’s membership services

Before Traveling:

  • Assessment Center: We will analyze your profile to make sure we can match you to the right opportunity.
  • Two Account Managers: You will be assigned two account managers, one from our study abroad experts team and the other one is from our Global Leaders Membership team in the hosting country. Both account managers will be responsible to manage your application and make sure everything is in place.
  • Access our exclusive discounts: During the application process, you will need to work on translating several documents, passing a language test (IELTS or TOEFL) or even preparing for the language of instruction by taking an intensive course. Through our membership you will receive exclusive discounts to all our services, thanks to our partners.

Once you get accepted

  • Journey Preparation Your international account manager will be there to help you understand more about the country’s culture, its educational system, its living expenses and conditions and make sure that everything will go smoothly with the visa processes.

Scholarship hunting

  • Our account manager will be helping you to get any funding opportunity, we offer support in different dimensions to make sure we can offer you a financial support through:
  • Guidance to obtain a scholarship from the university.
  • Access to crowd funding platforms.
  • Access to our fund networks, which include different corporate funds.

Finding accommodation and booking your flight

  • With our local and global partners, we will get you punch of discounts for your accommodation and services you will use, we know how to help you travel with the minimum cost.

Arriving at your new adventure destination

  • We know how hard it could be for the day of arriving but don’t worry as your Global Leaders Membership team member will be waiting for you at the airport.
  • Your GLMer will provide support to help you settle in perfectly in your new journey and get access to student networks.
  • Now, you have the chance to join our ambassador (GLM) program and get paid while living this life-changing experience.

About to finish your degree

  • In GLD Education we are working with a bunch of big companies and organizations across the world, once you finish your experience, we will help you find the next step in your development.

We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.

€6450

English

On Campus

Quality of Educational Program 5/5
Value for Money 5/5
Support to Student 5/5
GLD Education Ranking 5/5

Opportunity With

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Global Business School Barcelona

Global Business School Barcelona is a fully accredited private management university in Barcelona, Spain that teaches business in English and is dedicated to preparing students for the careers of the global economy.

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