Master Marketing and Communication - Curriculum: Innovation and Marketing


Venice - Italy

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September,

24 Months

DescriptionDetailsRequirementsOur Services
Learning outcomes

This Second Cycle Degree Programme in Marketing and Communication – Curriculum: Innovation and Marketing trains experts who will be able to play managerial roles in those companies specialized in marketing, communication, and services.

This Degree Programme from Ca’ Foscari University of Venice educates students to create value for the community providing them with any adequate tools to plan and control marketing and communication activities (for example, brands, advertising in the real and virtual world, public relations), both for profitable and social purposes. Classroom learning activities are accompanied by hands-on experience in marketing and communication departments/offices of private or public companies.

Occupational profiles

Second cycle graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies.

Double/Joint Degree

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal).

Credits (ECTS)
120 ECTS
Duration full-time
2 years
Partnership
Joint
Educational variant
Full-time

Course Content

The educational activities include classroom teaching, workshops and internships, in order to acquire wide-ranging skills that can be readily transferable into the world of work.

During the whole university career, the various skills and knowledge acquired by students will be assessed through written and oral examinations.

The Marketing and Communication – Curriculum: Innovation and Marketing programme is offered at the Ca’ Foscari University of Venice. The degree exam consists in writing a thesis, which must possess the characters of originality, exhaustive documentation and scientific investigation and which will be discussed with a committee of university professors and experts.

Lecturers

Head of studies
  • Prof. Monica Calcagno (teaching committee chair)

English Language Requirements

IELTS

6.5

Requirements

Access to the programme
  • Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum).
  • Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation, which is checked through the admission test.
  • Moreover, certified knowledge of the English language at least at B2 level is required.
  • For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enrol.
  • For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrolment will be allowed to enrol with a B1 level, but will be asked to obtain the B2 level before graduation.
Admission requirements

To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements.

A certified knowledge of English at minimum level B2 is also required. For the Innovation and Marketing curriculum, this knowledge must be obtained at enrolment; for the Marketing and Corporate Communication curriculum, students who do not attest the knowledge at enrolment will be required to verify it before graduation.

International students should consider taking a Pre-Master to gain access to universities in Italy when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills

Work Experience

No work experience is required.

GLD Education’s membership services

Before Traveling:

  • Assessment Center: We will analyze your profile to make sure we can match you to the right opportunity.
  • Two Account Managers: You will be assigned two account managers, one from our study abroad experts team and the other one is from our Global Leaders Membership team in the hosting country. Both account managers will be responsible to manage your application and make sure everything is in place.
  • Access our exclusive discounts: During the application process, you will need to work on translating several documents, passing a language test (IELTS or TOEFL) or even preparing for the language of instruction by taking an intensive course. Through our membership you will receive exclusive discounts to all our services, thanks to our partners.

Once you get accepted

  • Journey Preparation Your international account manager will be there to help you understand more about the country’s culture, its educational system, its living expenses and conditions and make sure that everything will go smoothly with the visa processes.

Scholarship hunting

  • Our account manager will be helping you to get any funding opportunity, we offer support in different dimensions to make sure we can offer you a financial support through:
  • Guidance to obtain a scholarship from the university.
  • Access to crowd funding platforms.
  • Access to our fund networks, which include different corporate funds.

Finding accommodation and booking your flight

  • With our local and global partners, we will get you punch of discounts for your accommodation and services you will use, we know how to help you travel with the minimum cost.

Arriving at your new adventure destination

  • We know how hard it could be for the day of arriving but don’t worry as your Global Leaders Membership team member will be waiting for you at the airport.
  • Your GLMer will provide support to help you settle in perfectly in your new journey and get access to student networks.
  • Now, you have the chance to join our ambassador (GLM) program and get paid while living this life-changing experience.

About to finish your degree

  • In GLD Education we are working with a bunch of big companies and organizations across the world, once you finish your experience, we will help you find the next step in your development.

We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.

€2100

€2100 (EU Students)

English

On Campus

Quality of Educational Program 5/5
Value for Money 5/5
Support to Student 5/5

Opportunity With

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Ca’ Foscari University of Venice

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