Master in Marketing Management


- Spain

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February, October,

12 Months

DescriptionDetailsOur Services

Objectives

  • Provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management.
  • Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management.
  • Teach you the ethical principles required of an executive in this field.

Target

  • Graduates and professionals who wish to expand their employment horizons.
  • Experienced professionals who want to take on new tasks and responsibilities.
  • Companies seeking staff training.
  • Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

Professional opportunities

  • Marketing Director
  • Marketing Manager
  • Strategic Director
  • Department Head

INSA offers the possibility to do an internship in companies during the course.

Assessment System
  • The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.
  • Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School.

Master in Marketing Management

Starting date: February 2017 Finish date: February 2018
Language: English Mode: Campus attendance
Price: 5.100€ Place: Barcelona
Timetables / Groups: Group 1: Monday and Wednesday 19h to 22h
Timetables / Gro

 

 

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Presentation

Objectives

Target

Professional
opportunities

Syllabus

Assessment
System

1. Presentation
To keep up with today’s fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.

Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

2. Objectives
– Provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management.
– Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management.
– Teach you the ethical principles required of an executive in this field.

3. Target
a) Graduates and professionals who wish to expand their employment horizons.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff training.

d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

4. Professional opportunities
– Marketing Director
– Marketing Manager
– Strategic Director
– Department Head

INSA offers the possibility to do an internship in companies during the course.

5. Syllabus
Module 1
The Marketing Management in the company: organization.
Module 2
Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results.
Module 3
Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis.
Module 4
Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation of the Innovative Products demand. Market Research.
Module 5
Product quality, logistics and distribution.
Module 6
Trade Fairs, Conventions and Congresses.
Module 7
Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
Module 8
Marketing in Industrial Companies and Service Companies.
Module 9
Optimization of product margins. Price Policy.
Module 10
Determining Global Commercial Budgets. Profits Maximization.
Module 11
Strategic External Analysis. New markets, control of new distribution channels.
Module 12
Analysis of the Consumer’s Behaviour.
Module 13
Technological Innovation applied to Marketing.
Module 14
Branding. Managing the brand value. Strategy of brand portfolio.
Module 15
Markets internationalization and globalization.
Module 16
Application of Marketing 2.0 in the company.
Module 17
Social Responsibility Marketing: strategies.
Module 18
Balance Scorecard: strategies design for business management.
Module 19
Final Project. Strategic Business Plan.

6. Assessment System
The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School.

GLD Education’s membership services

Before Traveling:

  • Assessment Center: We will analyze your profile to make sure we can match you to the right opportunity.
  • Two Account Managers: You will be assigned two account managers, one from our study abroad experts team and the other one is from our Global Leaders Membership team in the hosting country. Both account managers will be responsible to manage your application and make sure everything is in place.
  • Access our exclusive discounts: During the application process, you will need to work on translating several documents, passing a language test (IELTS or TOEFL) or even preparing for the language of instruction by taking an intensive course. Through our membership you will receive exclusive discounts to all our services, thanks to our partners.

Once you get accepted

  • Journey Preparation Your international account manager will be there to help you understand more about the country’s culture, its educational system, its living expenses and conditions and make sure that everything will go smoothly with the visa processes.

Scholarship hunting

  • Our account manager will be helping you to get any funding opportunity, we offer support in different dimensions to make sure we can offer you a financial support through:
  • Guidance to obtain a scholarship from the university.
  • Access to crowd funding platforms.
  • Access to our fund networks, which include different corporate funds.

Finding accommodation and booking your flight

  • With our local and global partners, we will get you punch of discounts for your accommodation and services you will use, we know how to help you travel with the minimum cost.

Arriving at your new adventure destination

  • We know how hard it could be for the day of arriving but don’t worry as your Global Leaders Membership team member will be waiting for you at the airport.
  • Your GLMer will provide support to help you settle in perfectly in your new journey and get access to student networks.
  • Now, you have the chance to join our ambassador (GLM) program and get paid while living this life-changing experience.

About to finish your degree

  • In GLD Education we are working with a bunch of big companies and organizations across the world, once you finish your experience, we will help you find the next step in your development.

We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.

€5100

€5100 (EU Students)

English

On Campus

Quality of Educational Program 5/5
Value for Money 5/5
Support to Student 5/5
GLD Education Ranking 5/5

Opportunity With

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INSA. Business, Marketing & Communication School

INSA Business, Marketing & Communication School is a private Business School with over 30 years experience in the training sector, which has professionals training professionals.

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