About the Programme
You will study the importance of brand value and the different commercial strategies for attracting clients, and you will learn to make sales forecasts and how to analyse markets.
Are you interested in commerce and everything to do with this industry? The education you will receive at the Master in Marketing and Commercial Management in Barcelona will help you to master all fields in this sector. Furthermore, it is taught entirely in English, which will provide you with the necessary communication skills in order to dedicate yourself to your passion from anywhere in the world, as it is the most widely used language in the business industry.
You will study the importance of brand value and the different commercial strategies that exist for attracting clients and strengthening your company in the market. You will also learn to make sales forecasts and how to analyse markets so that your commercial activities pay off, both nationally and internationally.
Advertising and technological innovation will also be an important part of this Master’s Degree, in addition to fairs and congresses which are also a fundamental part of this sector. All this while using a teaching methodology that will allow you to study using real case-studies so that you will know how to perform when the day arrives.
If you want to dedicate yourself to marketing and commercial management, all you have to do is request more information about the Master in Marketing and Commercial Management in Barcelona, no strings attached. You will expand your career options and will be able to work doing what you love.
Master in Administration and Business Management, concentration in Marketing-Commercial Management (blended learning format)
Master’s Degree issued by the UCJC.
Marketing and Commercial Management
Private Master’s Degree issued by ESERP
Private Master’s Degree in Marketing-Commercial Management and Communication Strategy
Issued by the European Communication School (France – Belgium)
Issued by the University of Applied Sciences, Schmalkalden (Germany)
Issued by the European Communication School (France-Belgium)
*Students who study and successfully completely the ESERP syllabus, attend the international conferences and complete a project on these conferences, will receive the International Accreditations.
As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.
These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:
Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur in any company.
PMO: Management and support tools to transform a project into reality, with a global and dynamic vision of the environment that includes its strengths and weaknesses.
Inspireo Workshop/LEGO Serious Play methodology: Improved entrepreneurship training by unleashing the potential of individuals in a creative and participatory work environment. Implemented through unique workshops called INSPIREO WORKSHOP.
Balanced Scorecard (design of business management strategies): Management model based on goals whose achievement is measured using business indicators.
Team Building: Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.
|Marketing & Business industrial & services marketing.
|Research & Marketing Science: Consumer’s behavior. Neuromarketing.
|Branding: Managing the brand value. Crisis resolution.
|Team management: leadership & empowerment.
|Sales force management. Negotiation & key account role.
|Digital Marketing. Communication & Resources.
|Strategic & Operational Marketing Plan.
|Supply chain management in marketing.
|Sales forecast. Price policy. Profits & Contribution margin.
|Products strategy and brand positioning: globalisation and decision making.
|Global marketing. New market & export subsides.
The student must meet one of the following requirements detailed below and submit the relevant documentation:
Spanish or EU students:
Photocopy of the university degree sealed by their home university or a notarised photocopy of the original degree. In the event the degree is being processed, you can submit an original certificate of completion of studies and academic record with your qualifications, both documents with the stamp and signature of the educational institution.
In the event the degree is issued in a language other than Spanish, a sworn translation into Spanish duly signed by a notary must be submitted.
Photocopy of the university degree to which the Apostille of the Hague, or equivalent legal seal in the case your country is not signed to the Hague Convention, has been previously applied (the university where you studied can inform you).
Original certificate issued by the Company and signed by the corresponding Manager with a legitimate signature, stating the period in which the work was performed and a brief description of your functions. You must submit the original and have it sealed by the Company.
|EU Students (European Union) in possession of a NIE|
|The rest will be paid in 10 consecutive monthly instalments from October to July of €550||€5,500|
|Non-EU Students (European Union)|
|El resto se abonará en 10 mensualidades consecutivas de octubre a julio de €450||€4,500|
Once you get accepted
Finding accommodation and booking your flight
Arriving at your new adventure destination
About to finish your degree
We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.
ESERP Business School is an institution of prestige, both nationally and internationally, which serves the community, and is officially authorized to provide university level education, based on its different program degrees: Spanish Official University Degrees, British Official University Degrees, Official University Masters Degrees and University Masters Diploma Course Degrees, with recognized experience of over thirty years.view website
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