- Spain

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12 Months

DescriptionDetailsRequirementsOur Services

Check ESERP’s International Student brochure 


About the Programme
You will study the importance of brand value and the different commercial strategies for attracting clients, and you will learn to make sales forecasts and how to analyse markets.

Career Opportunities
Marketing Management.
Commercial Management.
Sales Manager.
Product Manager.






1 year · 60 ECTS


19:00 to 22:00, Mondays and Wednesdays

PRICE €6,500

Are you interested in commerce and everything to do with this industry? The education you will receive at the Master in Marketing and Commercial Management in Barcelona will help you to master all fields in this sector. Furthermore, it is taught entirely in English, which will provide you with the necessary communication skills in order to dedicate yourself to your passion from anywhere in the world, as it is the most widely used language in the business industry.

You will study the importance of brand value and the different commercial strategies that exist for attracting clients and strengthening your company in the market. You will also learn to make sales forecasts and how to analyse markets so that your commercial activities pay off, both nationally and internationally.

Advertising and technological innovation will also be an important part of this Master’s Degree, in addition to fairs and congresses which are also a fundamental part of this sector. All this while using a teaching methodology that will allow you to study using real case-studies so that you will know how to perform when the day arrives.

If you want to dedicate yourself to marketing and commercial management, all you have to do is request more information about the Master in Marketing and Commercial Management in Barcelona, no strings attached. You will expand your career options and will be able to work doing what you love.


Master in Administration and Business Management, concentration in Marketing-Commercial Management (blended learning format)

Master’s Degree issued by the UCJC.

Marketing and Commercial Management

Private Master’s Degree issued by ESERP

Private Master’s Degree in Marketing-Commercial Management and Communication Strategy

Issued by the European Communication School (France – Belgium)

Acreditación Internacional*

Issued by the University of Applied Sciences, Schmalkalden (Germany)

International Accreditation*

Issued by the European Communication School (France-Belgium)

*Students who study and successfully completely the ESERP syllabus, attend the international conferences and complete a project on these conferences, will receive the International Accreditations.


  • Good organisational, leadership and management skills.
  • Adaptability to change and innovations in technology.
  • Ability to provide a company’s senior management with strategic and operational plans.
  • Critical analysis and abstract thinking.
  • Quick identification, analysis and solving of problems.
  • Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.


These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • Marketing Management, Commercial Management.
  • Sales Manager, Product Manager.
  • Marketing Manager, Brand Manager and Key Account Manager.
  • International Marketing.
  • Market Research and Benchmarking.
  • Globalisation and opening of new markets.
  • Logistics and distribution.
  • Industrial, services marketing.
  • Specialised Customer Marketing.
  • E-Commerce b2b, b2c, one2one.
  • Strategic Marketing consulting – commercial.
  • International Commerce: import – export.



Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur in any company.

PMO: Management and support tools to transform a project into reality, with a global and dynamic vision of the environment that includes its strengths and weaknesses.

Inspireo Workshop/LEGO Serious Play methodology: Improved entrepreneurship training by unleashing the potential of individuals in a creative and participatory work environment. Implemented through unique workshops called INSPIREO WORKSHOP.

Balanced Scorecard (design of business management strategies): Management model based on goals whose achievement is measured using business indicators.

Team Building: Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.


Marketing & Business industrial & services marketing.

  • Marketing as a business philosophy.
  • The marketing process from initial market analysis to execution of plans and control.
  • Marketing services as part of a strategic corporate development.
  • The key theories and techniques employed by services companies.
Research & Marketing Science: Consumer’s behavior. Neuromarketing.

  • Gain a framework for analyzing consumer behavior.
  • How different customer behavior can be used to decide on marketing strategies.
  • Psychological and sociological influences on customer behavior.
Branding: Managing the brand value. Crisis resolution.

  • Basic elements of branding.
  • How to build & maintain a brand.
  • Managing the Brand in Social Networks.
  • “Marketing Mix”.


Team management: leadership & empowerment.

  • Motivation and leading people.
  • Dealing with conflict productively.
  • Evaluation and reward team performance.
  • Working in multi-cultural teams.
  • Evaluating your emotional intelligence & improving your coaching skills.
Sales force management. Negotiation & key account role.

  • Change the mindset from compromise, give and take, to systematic decision-based negotiation.
  • The main laws and principles that rule human behavior and influence the decision making process.


Digital Marketing. Communication & Resources.

  • How and why to use digital marketing within a larger marketing and/or media strategy.
  • Digital marketing channels.
  • Develop, evaluate, and execute a comprehensive digital marketing strategy and plan.
  • How to measure digital marketing efforts and calculate ROI.
Strategic & Operational Marketing Plan.

  • Marketing Plan: tools & managing the commercial area. SWOT analysis.
  • Company & market audit (actual position, future position & resources).
Supply chain management in marketing.

  • Manufacturing basics.
  • Warehousing.
Sales forecast. Price policy. Profits & Contribution margin.

  • Introduction to forecasting methodology.
  • Qualitative & Quantitative Methods.
  • Big data.


Legal framework.

  • Protection.
  • Patents.
  • Intellectual property.
Products strategy and brand positioning: globalisation and decision making.

  • External & Internal analysis.
  • Competitive advantage Activity Plan.
  • Contingency plan.
  • Positioning.
Global marketing. New market & export subsides.

  • The importance on internationalisation in the global economy.
  • Analysis of the social, political and economic situation.

PRICE €6,500


The student must meet one of the following requirements detailed below and submit the relevant documentation:

  • University Degree

Spanish or EU students:

Photocopy of the university degree sealed by their home university or a notarised photocopy of the original degree. In the event the degree is being processed, you can submit an original certificate of completion of studies and academic record with your qualifications, both documents with the stamp and signature of the educational institution.

In the event the degree is issued in a language other than Spanish, a sworn translation into Spanish duly signed by a notary must be submitted.

Non-EU students:

Photocopy of the university degree to which the Apostille of the Hague, or equivalent legal seal in the case your country is not signed to the Hague Convention, has been previously applied (the university where you studied can inform you).

  •  4 years of professional experience

Original certificate issued by the Company and signed by the corresponding Manager with a legitimate signature, stating the period in which the work was performed and a brief description of your functions. You must submit the original and have it sealed by the Company.


EU Students (European Union) in possession of a NIE
First payment €1,000
The rest will be paid in 10 consecutive monthly instalments from October to July of €550 €5,500


Non-EU Students (European Union)
First payment €2,000
El resto se abonará en 10 mensualidades consecutivas de octubre a julio de €450 €4,500

GLD Education’s membership services

Before Traveling:

  • Assessment Center: We will analyze your profile to make sure we can match you to the right opportunity.
  • Two Account Managers: You will be assigned two account managers, one from our study abroad experts team and the other one is from our Global Leaders Membership team in the hosting country. Both account managers will be responsible to manage your application and make sure everything is in place.
  • Access our exclusive discounts: During the application process, you will need to work on translating several documents, passing a language test (IELTS or TOEFL) or even preparing for the language of instruction by taking an intensive course. Through our membership you will receive exclusive discounts to all our services, thanks to our partners.

Once you get accepted

  • Journey Preparation Your international account manager will be there to help you understand more about the country’s culture, its educational system, its living expenses and conditions and make sure that everything will go smoothly with the visa processes.

Scholarship hunting

  • Our account manager will be helping you to get any funding opportunity, we offer support in different dimensions to make sure we can offer you a financial support through:
  • Guidance to obtain a scholarship from the university.
  • Access to crowd funding platforms.
  • Access to our fund networks, which include different corporate funds.

Finding accommodation and booking your flight

  • With our local and global partners, we will get you punch of discounts for your accommodation and services you will use, we know how to help you travel with the minimum cost.

Arriving at your new adventure destination

  • We know how hard it could be for the day of arriving but don’t worry as your Global Leaders Membership team member will be waiting for you at the airport.
  • Your GLMer will provide support to help you settle in perfectly in your new journey and get access to student networks.
  • Now, you have the chance to join our ambassador (GLM) program and get paid while living this life-changing experience.

About to finish your degree

  • In GLD Education we are working with a bunch of big companies and organizations across the world, once you finish your experience, we will help you find the next step in your development.

We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.



On Campus

Quality of Educational Program 5/5
Value for Money 5/5
Support to Student 5/5
GLD Education Ranking 5/5

Opportunity With

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ESERP Business School

ESERP Business School is an institution of prestige, both nationally and internationally, which serves the community, and is officially authorized to provide university level education, based on its different program degrees: Spanish Official University Degrees, British Official University Degrees, Official University Masters Degrees and University Masters Diploma Course Degrees, with recognized experience of over thirty years.

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