Madrid - Spain

login to apply


12 Months

DescriptionDetailsRequirementsOur Services

Check ESERP’s International Student brochure 


About the Programme
You will be able to implement strategies based on new markets and product distribution channels.

Career Opportunities

Sales Manager
Marketing Manager
Services and Industrial Marketing
Commercial Marketing







1 year · 60 ECTS
Start: October | End: June


Mondays and Wednesdays from 19.00 to 22.00.

PRICE  €6,500

If you are interested in getting an education in marketing and commercial management, theMaster of Science in Marketing & Commercial Management in Madrid may be a good fit. Given the highly globalised nature of the business world, these studies are also taught entirely in English. As a result, you will expand your career opportunities by acquiring a vocabulary specific to your sector in a crucial international language.

You will study different techniques for attracting customers and learn to manage and organise a company’s sales through marketing. You will gain a mastery of international markets and be able to implement strategies based on new markets and product distribution channels. You will also become versed in social networks, which are extremely relevant for any current business.

Career opportunities are varied. They range from management positions in marketing and trade departments to being the product manager of a company. You could also have a career incommercial or sales management and be a consultant or advisor to different companies.


Strategic Business Consulting and Corporate Communication specialising in Marketing and Sales

Degree issued by the URJC

Master in Marketing Management

Private Master’s Degree issued by ESERP

International Accreditation*

Issued by the University of Applied Sciences, Schmalkalden (Germany)

International Accreditation*

Issued by the European Communication School (French-Belgium)

Private degree in Master in Marketing Management

Issued by the European Communication School (French-Belgium)

*Students who study and successfully completely the ESERP syllabus, attend the international conferences and complete a project on these conferences, will receive the International Accreditations.


  • Good organizational, leadership and management skills.
  • Adaptability to change and innovations in technology.
  • Ability to provide a company’s senior management with strategic and operational plans.
  • Critical analysis and abstract thinking.
  • Quick identification, analysis and solving of problems.
  • Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.


These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • Services and Industrial Marketing
  • Marketing Manager
  • Commercial Marketing
  • Sales Manager
  • Imports – Exports
  • International Relations
  • Distribution and Logistics
  • Business Consulting



Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur in any company.

PMO: Management and support tools to transform a project into reality, with a global and dynamic vision of the environment that includes its strengths and weaknesses.

Inspireo Workshop/LEGO Serious Play methodology: Improved entrepreneurship training by unleashing the potential of individuals in a creative and participatory work environment. Implemented through unique workshops called INSPIREO WORKSHOP.

Balanced Scorecard (design of business management strategies): Management model based on goals whose achievement is measured using business indicators.

Team Building: Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.


Module 1: Marketing & Business industrial & services marketing.

  • Marketing as a business philosophy.
  • The marketing process from initial market analysis to execution of plans and control.
  • Marketing services as part of a strategic corporate development.
  • The key theories and techniques employed by services companies.
Module 2: Research & Marketing Science: Consumer’s behavior. Neuromarketing.

  • Gain a framework for analyzing consumer behavior.
  • How different customer behavior can be used to decide on marketing strategies.
  • Psychological and sociological influences on customer behavior.
Module 3: Branding: Managing the brand value. Crisis resolution.

  • Basic elements of branding.
  • How to build & maintain a brand.
  • Managing the Brand in Social Networks.
  • “Marketing Mix”


Module 4: Digital Marketing. Communication & Resources.

  • How and why to use digital marketing within a larger marketing and/or media strategy.
  • Digital marketing channels.
  • Develop, evaluate, and execute a comprehensive digital marketing strategy and plan.
  • How to measure digital marketing efforts and calculate ROI.
Module 5: Strategic & Operational Marketing Plan.

  • Marketing Plan: tools & managing the commercial area. SWOT analysis.
  • Company & market audit (actual position, future position & resources).
Module 6: Supply chain management in marketing.

  • Manufacturing basics.
  • Warehousing.
Module 7: Sales forecast. Price policy. Profits & Contribution margin.

  • Introduction to forecasting methodology.
  • Qualitative & Quantitative Methods.
  • Big data.


Module 8: Legal framework.

  • Protection.
  • Patents
  • Intellectual property.
Module 9: Products strategy and brand positioning: globalization and decision making.

  • External & Internal analysis.
  • Competitive advantage Activity Plan
  • Contingency plan.
  • Positioning.
Module 10: Global marketing. New market & export subsides.

  • The importance on internationalization in the global economy.
  • Analysis of the social, political and economic situation


Module 11: Team management: leadership & empowerment.

  • Motivation and leading people.
  • Dealing with conflict productively.
  • Evaluation and reward team performance.
  • Working in multi-cultural teams.
  • Evaluating your emotional intelligence & improving your coaching skills.
Module 12: Sales force management. Negotiation & key account role.

  • Change the mindset from compromise, give and take, to systematic decision-based negotiation.
  • The main laws and principals that rule human behavior and influence the decision making process.

PRICE €6,500


Applicants must fulfil and accredit one of the following requirements with the documentation listed:


Students from Spain or EU countries:

A photocopy of your official university degree with an official stamp from the issuing university, or a notarised photocopy as long as the degree is original. In the case that this degree is being processed, you may submit an original certificate certifying that you have finalised your studies and provide an academic report including your marks. Both documents must contain a stamp and signature from the educational institution.

In the case that the degree was issued in a language apart from Spanish, you must submit certified translation in Spanish, signed by a notary.

Students from countries outside of the EU:

A photocopy of your university degree, to which the Apostille of the Hague has already been applied, or legal equivalent, if your country is not a member of the Hague Convention (you can learn more from the university where you completed your studies).


Original certificate issued by the Company and signed by the corresponding member of management with an authenticated signature, listing the period during which you carried out professional activities, accompanied with a brief description of your duties. You must submit the original, stamped by the Company.


Students from the EU (European Union) in possession of a NIE
Initial payment €1,000
The rest will be paid in 10 consecutive monthly instalments from October to July of €550 €5,500


Students from countries not belonging to the EU (European Union)
Initial payment €2,000
The rest will be paid in 10 consecutive monthly instalments from October to July €4,500


GLD Education’s membership services

Before Traveling:

  • Assessment Center: We will analyze your profile to make sure we can match you to the right opportunity.
  • Two Account Managers: You will be assigned two account managers, one from our study abroad experts team and the other one is from our Global Leaders Membership team in the hosting country. Both account managers will be responsible to manage your application and make sure everything is in place.
  • Access our exclusive discounts: During the application process, you will need to work on translating several documents, passing a language test (IELTS or TOEFL) or even preparing for the language of instruction by taking an intensive course. Through our membership you will receive exclusive discounts to all our services, thanks to our partners.

Once you get accepted

  • Journey Preparation Your international account manager will be there to help you understand more about the country’s culture, its educational system, its living expenses and conditions and make sure that everything will go smoothly with the visa processes.

Scholarship hunting

  • Our account manager will be helping you to get any funding opportunity, we offer support in different dimensions to make sure we can offer you a financial support through:
  • Guidance to obtain a scholarship from the university.
  • Access to crowd funding platforms.
  • Access to our fund networks, which include different corporate funds.

Finding accommodation and booking your flight

  • With our local and global partners, we will get you punch of discounts for your accommodation and services you will use, we know how to help you travel with the minimum cost.

Arriving at your new adventure destination

  • We know how hard it could be for the day of arriving but don’t worry as your Global Leaders Membership team member will be waiting for you at the airport.
  • Your GLMer will provide support to help you settle in perfectly in your new journey and get access to student networks.
  • Now, you have the chance to join our ambassador (GLM) program and get paid while living this life-changing experience.

About to finish your degree

  • In GLD Education we are working with a bunch of big companies and organizations across the world, once you finish your experience, we will help you find the next step in your development.

We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.



On Campus

Quality of Educational Program 5/5
Value for Money 5/5
Support to Student 5/5
GLD Education Ranking 5/5

Opportunity With

download (1)
ESERP Business School

ESERP Business School is an institution of prestige, both nationally and internationally, which serves the community, and is officially authorized to provide university level education, based on its different program degrees: Spanish Official University Degrees, British Official University Degrees, Official University Masters Degrees and University Masters Diploma Course Degrees, with recognized experience of over thirty years.

view website

Said about this program

mission partners

Fisher Logo Blue Vector