This degree combining marketing, advertising and public relations introduces our students to the reality of the professional world through an exciting job placement programme, at the same time as it provides them with a sound and broad foundation necessary to successfully perform as future professionals in business communication.
– Offer a robust foundation in the following areas: marketing, advertising, public relations, business and new communication technologies.
– To develop analytical, decision-making and teamwork skills in order to provide the Communications area with highly skilled professionals with initiative, able to successfully assume managerial responsibility.
a) Graduates and professionals who wish to expand their employment horizons.
b) Experienced professionals who want to take on new tasks and responsibilities.
c) Companies seeking staff training.
d) Graduates in Vocational Training and Higher Education in business seeking practical preparation to enter the workforce
The main professional exits, among others, are:
– Strategic Director
– Communication Director
– Administrative Manager
– Department Head
INSA offers the possibility of doing an internship in companies during the course.
The program of the course consists of the following blocks
– Advertising Management
– Negotiation Techniques
– Communication Plan
– Strategic Planning and Account Management
– Marketing 2.0 and Relationship Marketing
– Art Direction and Creativity (Advertising Production)
– Public Relations and Organization of Events
The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.
Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Masters in Business Communication from INSA Business, Marketing & Communication School.
|Language: English||Mode: Campus attendance|
|Price: 7.400€||Place: Barcelona|
|Timetables / Groups: Monday to Thursday 19h to 22h|
Those interested in any of INSA’s programs must complete the admission process for either Master’s or Higher Degree. This admission process looks at the appropriateness of the future student’s profile for the studies requested.
It is a process that does not involve any commitment by the prospective student.
Once you get accepted
Finding accommodation and booking your flight
Arriving at your new adventure destination
About to finish your degree
We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.
€7400 (EU Students)
INSA Business, Marketing & Communication School is a private Business School with over 30 years experience in the training sector, which has professionals training professionals.view website
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