With an emphasis on the application of marketing concepts, tools and techniques in real world business setting, the Master in Marketing Management degree programis designed to provide students with an opportunity to acquire knowledge in various areas within the field of marketing and develop strategic thinking and business leadership skills.
Nowadays more than ever, organizations in Spain, in Europe and around the world require leaders who understand the strategic marketing issues that directly impact the corporate performance. MSc Marketing degree prepares future managers to take a central role in helping resolve the marketing issues on a global scale.
The Master in Marketing Management from Global Business School in Barcelona focuses on developing students’ abilities to analyze and evaluate a rapidly changing global business environment, to plan accordingly and to implement innovative marketing solutions.
MSc Marketing graduates will be able to:
Demonstrate the skills needed for a successful career in Marketing Management in a global context.
Analyze the international business environment to produce effective, customer-oriented marketing solutions for different types of organizations.
Develop their managerial competencies through teamwork, leadership, and communication analysis.
Master in Marketing awarded by Global Business School Barcelona
If your English Language level is not sufficient, you can first join our intensive English Language Preparation course before starting the MSc Marketing degree.
Students would normally be expected to complete the Master in Marketing Management degree (MSc Marketing) in English within one academic year of full-time studies. Depending on the starting quarter it may take from 9 to 12 months.
Because of the modular format, applications are accepted all year round. Students can start studying for their MSc Marketing in October, January and April. Students who are not the citizens of European Union are encouraged to apply earlier in order to allow time for student visa processing.
MSc – Master in Marketing Management degree program from Global Business School in Barcelona consists of 60 ECTS. A Master student must complete three quarters of full-time studies. During each quarter a student is required to complete 20-25 academic credits. For detailed course requirements, please refer to the outline of the MSc Marketing curriculum.
The Master in Marketing Management is structured around four blocks of marketing management and managerial competencies courses that provide students with a comprehensive business education in core global marketing concepts.
Understanding the Global Marketing Environment: Students analyze the nature of global business environment and understand why it is important to marketers. They learn how economic environment affects marketing and how political and legal factors offer opportunities and threats to marketers.
Core Courses in Global Marketing Management: These courses enable students to learn what is entailed in developing and managing a marketing program for any organization. Students approach marketing issues through case studies and learn how decisions concerning product selection, marketing communications, brand management, and sales affect the success of a marketing strategy.
Managerial Competencies for Global Leaders: The successful management of future challenges requires future business leaders to not only possess high professional qualifications but also a certain personality traits. The courses provide instructions on presentation techniques, ethics, leadership, and international negotiation techniques.
Elective Courses: Elective courses are included in the curriculum of the Master in Marketing Management program to provide an opportunity for each student to explore areas of interest that are not included in the core marketing management curriculum. Students can study the geographic markets of interest by participating in our global regions courses which represent the application of a common set of strategic management principles across most world markets: Europe, Asia, Latin America, Africa, Russia and CIS.
How Will the Master in Marketing Management Degree Benefit You?
Career Impact: Looking beyond the nearest future, a masters degree from an international business school is a long-term investment. MSc Marketing prepares students for careers as business managers in the field of marketing. Obtaining a masters degree in marketing from Global Business School Barcelona helps our graduates stand out and take on leadership roles in marketing management, advertising, public relations, sales management, and new product development.
Small classes with real world projects: Case studies and group class projects allow students to apply the concepts, tools and techniques they learn from textbooks and in the classroom.
International Focus: Of particular benefit to students and their future employers is the strong international focus of our Master in Marketing Management degree program. This comes not only from the global-conscious course offerings, but from interaction with fellow students. Students come not only from Barcelona, Spain or Europe, but from most regions of the world.
Gaining a Global Perspective: All courses offered on our Master in Marketing Management program include global business perspective. You will learn how to identify, analyze, and practice the best ways to manage when faced with economic, political and cultural differences across Europe, Asia, Middle East, Latin America and other regions of the world.
Study in Barcelona: Over the last decade the Mediterranean city of Barcelona has fully utilized its potential as the gateway between Spain and the rest of Western Europe. 50 percent of foreign companies in Spain are based in Barcelona. Barcelona has a strong background in manufacturing based on textiles (Mango has its headquarters here) and the automobile industry – Nissan and Seat have vehicle production plants in Barcelona.
To be qualified for admission to the Master in International Business Management Degree Program, you must:
Have earned a Bachelor degree or equivalent, or higher
Provide a proof of English language proficiency
Complete all required forms for admission and submit all required documents
English Language requirements :
English as a native language
Personal interview – Speak with our Admissions Department and get your English proficiency approved
Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C
English as the language of instruction during previous studies. The student must have studied at least one year in classes taught in English. Taking classes to study the English language is not sufficient
GLD Education’s membership services
Assessment Center: We will analyze your profile to make sure we can match you to the right opportunity.
Two Account Managers: You will be assigned two account managers, one from our study abroad experts team and the other one is from our Global Leaders Membership team in the hosting country. Both account managers will be responsible to manage your application and make sure everything is in place.
Access our exclusive discounts: During the application process, you will need to work on translating several documents, passing a language test (IELTS or TOEFL) or even preparing for the language of instruction by taking an intensive course. Through our membership you will receive exclusive discounts to all our services, thanks to our partners.
Once you get accepted
Journey Preparation Your international account manager will be there to help you understand more about the country’s culture, its educational system, its living expenses and conditions and make sure that everything will go smoothly with the visa processes.
Our account manager will be helping you to get any funding opportunity, we offer support in different dimensions to make sure we can offer you a financial support through:
Guidance to obtain a scholarship from the university.
Access to crowd funding platforms.
Access to our fund networks, which include different corporate funds.
Finding accommodation and booking your flight
With our local and global partners, we will get you punch of discounts for your accommodation and services you will use, we know how to help you travel with the minimum cost.
Arriving at your new adventure destination
We know how hard it could be for the day of arriving but don’t worry as your Global Leaders Membership team member will be waiting for you at the airport.
Your GLMer will provide support to help you settle in perfectly in your new journey and get access to student networks.
Now, you have the chance to join our ambassador (GLM) program and get paid while living this life-changing experience.
About to finish your degree
In GLD Education we are working with a bunch of big companies and organizations across the world, once you finish your experience, we will help you find the next step in your development.
We believe in the power of international education, so we strive to make it accessible for more young people across the world, joining our network means you are a step closer to achieving this dream.
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Global Business School Barcelona
Global Business School Barcelona is a fully accredited private management university in Barcelona, Spain that teaches business in English and is dedicated to preparing students for the careers of the global economy.
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